Before relocating his family to Clarksburg and becoming the General Manager of The Georgian Peaks Club, Mark Woodburn managed operations at destination ski areas in both Canada and the United States for over 20 years. “I’ve spent a lot of time trying to figure out how to get Southern Ontario’s passionate, alpine enthusiast families to travel west. I am very familiar with today’s mountain resorts and the incredible experiences that they have to offer. I also know from my time at The Peaks what our local skiing families are looking for when they travel to pursue their passion”.

Just over a year ago Mark left his role as at the Peaks to start his own consulting practice. In his experience while working with local businesses that were trying to build a local customer base, it became clear that there was an opportunity to build a network to benefit both our community as well as potential resort partners in the west. “The winter is a busy time for families, especially those who ski at our local clubs and resorts,” explained Mark. “People who chase the snow have a lot to balance and from a marketing standpoint, they can be hard to reach no matter who is trying to deliver the message.” Mark identified that the challenges facing local businesses, are not so different from alpine resorts across the continent. Earlier this winter Mark launched the Club Summit program, an initiative which provides its members value and discounted access to an elite selection of destination alpine resorts like Whistler as well as resorts in Wyoming, Banff, Colorado, Utah, Vermont and interior British Columbia. But why stop there? Mark also built-in added savings at an exclusive line up of local businesses including ski shops, experience based companies, restaurants, clothing retailers as well as select galleries and spas. And the list of Club Summit partners is ever growing!

The Club Summit program offers a membership card that accesses savings ranging from 10-50% at over 20 resort partners and 30 local businesses. Two adults and each child (18 and under) benefit from the membership under the same card, which retails for $99 and is available at all Squire Johns locations. “In addition to savings on things like lift tickets and accommodation, the Club Summit platform provides our members with detailed information about the experiences that all our partners offer, both local and destination, all in one easy-to-navigate website:,” explains Mark.

Club Summit members will save big, all year long! Club Summit membership cards are available exclusively at every Squire John’s location. They cost $99 and are valid for the whole family (two adults and all their children 18 and under) every time they visit one of the programs partners from December 1st, 2017 to October 31st, 2018.

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